Welcome to Online People Talking with Jen Barkan! On this episode Jen and Jessie take us back to a previous OPT live with Kassandra VanProyen from Olthof Homes. Kassandra shares all about how she is successfully working with Realtors. With an increase in new home inventory and a decrease in used home listings, working with real estate agents has become a large part of our business. She's got some great tips on proactive realtor outreach and how to turn them into teammates, not opponents!

Word On The Street: Challenges with Realtors (02:42)

• Jessie says to remember that realtors are people too!
• Jen advises to not market to realtors - nurture and foster relationships with the ones that do business with you!

Topic Of Today: Working with Realtors (07:33)

• Jen asks Kassandra to share a little about her builder and markets where she works, price points and style of homes.
• Kassandra shares all the insights on the benefits to working with realtors but also the challenges and how to overcome them.
• They discuss the importance of recharging and what that looks like for online sales specialists trying to avoid burnout. 

Skills Check! (35:35)

• Go figure out which realtors sold your homes this year and reach out!
• Be consistent and stay in front of them.