THROB (The Reality of Business)

THROB (The Reality of Business)


Latest Episodes

Let It Go: You Can't Do It All Yourself
June 06, 2023

In this episode of THROB, Paul Chapman and Bertie Cordingley delve into a crucial topic that many entrepreneurs and business professionals grapple with: the art of delegation and letting go. Running a successful business requires juggling multiple respon

Question Everything: The Power of 'Why' in Business Success and Growth
May 17, 2023

In this insightful episode of 'THROB - The Reality of Business', hosts Bertie Cordingley and Paul Chapman explore the transformative power of questioning in business. They delve into the significance of 'why' and how it can unravel hidden

Artificially Intelligent Marketing: Pope, Puffers & Pearl & Dean
May 10, 2023

Welcome to THROB, the podcast that explores the reality of business. Hosted by Paul Chapman and Bertie Cordingley, THROB brings you candid conversations, talking about what business looks like in the real world. In todays episode, Paul and Bertie tackle t

Choosing Integrity Over Profit
April 28, 2022

Is it always all about the profit?  We are big fans of profit, and the reality is that there are some things that you can do that will can always bring you more.  But should you?  Is there a line?  

The Unsqueezed and High Profit Assets In Your Business
April 07, 2022

The reality is you will have something in you / in your business that has huge value to someone that you are not "selling" or worse still giving away for free.  And more often than not it will have a massive profit margin. It may or may not be someth

The Importance Of Looking For Problems
March 17, 2022

As Bananarama (and those lovely chaps from the Fun Boy Three) once told us, it's not what you do it's the way that you do it.  Do you seek out the issues in your business?  The reality is, it's your processes that make - or lose you money. &nbsp

The importance of not being a d*ck
December 15, 2021

The reality is that in pretty much any situation in life  - and in business - getting it right can almost always be distilled down into the simple edict of "Don't be a d*ck". It's even a strap-line for some businesses and a well-used mantra by arguab

(More) things Paul doesn't understand, Brilliant Mail and mind-numbing Christmas Ads
December 09, 2021

Sure its almost impossible to get ads and marketing wrong?  The world is festooned with brilliant ads that really work and are lauded by all and sundry - clear copy and paste-able templates to make sure you own marketing has the best possible startin

Bertie's new house, businesses that hate their customers and Paul doesn't buy a field
December 02, 2021

Inexplicably, some business just genuinely seem to dislike their customers.  People are really trying to give them (in some cases large amounts of) money, yet they treat them as if their are an irritation.  Its short sighted and downright odd gi

Broken Cupcakes, the $139 billion fake and Hercule Poirot (almost)
November 24, 2021

The reality is if you give your customers a reason to by - there and then.  They probably will.  It's as old as "would you like fries with that" and as new as Singles day and if a business can totally make up a day and then sell $139 billion in