The Yonder Boys

The Yonder Boys


Latest Episodes

The Yonder Boys Trailer: What's Our Deal?
August 17, 2023

If you're Yonder Boys-curious, but haven't pulled the trigger on a 30-minute conversation about your commute,  then check out our two-and-a-half minute super-cut to hear what you're missing. We hope it stokes a little FOMO. Join us for a fu

Going Micro-Mobile — From Branson to Brooklyn
August 09, 2023

It's been a long, languid summer of dog-sitting and conference-hopping, but the Yonder Boys are back on the mic with hot takes on cool news from the new mobility conversation.First up: Iron Man (aka Robert Downey Jr.) turns muscle cars into EV marvel

Chaos, Confusion, & CAKE
June 22, 2023

Mr. Bean talks smack about EV's.Ford's F150 Lightening overpromises and under-delivers on range. Rural America may just have to thank sleepy Joe for all the new jobs.What is this world coming to?We celebrate this crazy mixed up news cycle, along

Retooling the Grid. Deep in the Heart of Texas
June 03, 2023

Coming off an incredible two-day discovery session on the state of brand in the global energy transition, smack dab in Houston, TX, the Yonder Boys discuss this meeting of minds on the communication side of what's keeping the lights on (and the peopl

14. Whack Jobs and Wishes
May 11, 2023

Sustainable Super Yachts? - Whack jobs.California mandates for E-trucking  - Wishes?Pre-fab, car-free living (Whack-y and wish-y)Our latest guest, Peter Griffiths with Babel Smart Cities brings us back to earth talking about the importance of urban initia

13. Scramblers: Messing with Conventional Mobility Wisdom
April 25, 2023

From jaw-dropping Hyundais  (yes, Hyundais), to conservative stalwarts getting progressive about driving, it seems the mobility world's turned upside down since the Yonder Boys last outing. In this episode, we discuss how Paris's ban on shared s

12. Save the World or Prep for the Aftermath - A Tale of Two Wheels
March 13, 2023

We're back at it, talking Gen-Z and their rejection of driving, Lordstown going out with a whimper and Rivian bringing us the au naturale bells and whistles. We are joined by Daniel Kim of Lit Motors who's developed the first (and thanks to all

11. An EV Super Bowl Bonanza
February 08, 2023

Superbowl is coming and automakers are going on offense again with EV advertising. The Yonder Boys bring in Chuck Meehan, the Chief Creative Officer behind GM’s “Everybody in” campaign, to talk about the concept and development behind last year’s Dr. EVil

10. The Wheel Deal
January 10, 2023

In this episode, the Boys break down how getting out of our cars makes cities increasingly more livable. Our news stories include rogue crosswalk painters in L.A. and Seattle, the stunning new Prius (that's right - "stunning" and "priu

9. The Good, the Bad and the Ugly
October 18, 2022

We kick off with a round-up of the best, the worst and the ugliest advertising / messaging  tactics out there. Next, we invite new friend, Chris Thomas, onto the show (18:50) to help us reinvent the current mobility system from the inside out - Detroit, M