The Shelf Life
Latest Episodes
CPG House / Retention-Based Acquisition with Cody Plofker (Jones Road Beauty)
On this CPGHouse exclusive talk, we're joined by Cody Plofker, CMO at Jones Road Beauty to discuss retention based acquisition. Some key takeaways: Empowering customers to make their own decisions is crucial for a successful growth strategy Understandin
CPG House / Brand Partnerships with Sarah Moret (Curie)
Partnerships with like-minded brands is a unique and efficient way to grow your CPG Brand. Someone who knows that really well.... Sarah Moret, Founder and CEO @ Curie Bod.Over the past few years, Curie has partnered with the likes of SoulCycle, Canopy, mu
CPG House / TikTok for CPG with JT Barnett
JT is a founder, creator, and strategist. He’s built multiple TikTok accounts including @honeyhouse, @jtandsami, and @jtbarnett which together amass over 1.5M Followers.He also runs BarnettX, where he teaches businesses how to create on TikTok and headhun
CPG House / The ABC's of Raising VC
CPG House welcomes Diana Melencio to the table! Diana will talk about the best practices for pitching to investors!Before joining XRC, Diana was an investor at WISE Ventures. She built and scaled two companies in retail and consumer tech, including XRC La
CPG House / SMS Strategy with Jess Cervellon (Feastables)
How does one of the biggest snack brands on Shopify deploy SMS marketing? Can a chat bot be entertaining and useful at the same time? On this exclusive CPG House talk, we have Jess Cervellon Head of Customer Experience at Feastables joining us to talk thr
CPG House / Retail Strategy Roundtable
On this exclusive CPG House roundtable, we're joined by founders & retail strategists to discuss all things retail. Topics include: Typical path for a brand to get into retail and the importance of anchors How to get social proof and attract new ret
CPG House / Beauty & Wellness Roundtable
In this exclusive CPG House talk, founders and operators in the beauty and wellness space discuss challenges they face with customer acquisition and the changing digital landscape. They share their experiences with different marketing channels, including
Put It On Repeat / Cody Wittick
Cody Wittick, Co-CEO of Kynship (influencer marketing agency) joins us to discuss how to leverage influencers and identify true fans of your brand. We cover: How important authenticity is in influencer marketing Influencer outreach tactics and seeding s
CPG House / PR with Sara Brooks
On this CPGHouse exclusive talk, we're joined by Sara Brooks, an advisor to CPG brands & founder of Covet to demystify the PR process. We're talking about how to craft stories that resonate with your audience & leverage relationships with the medi
Put it on Repeat / Taika's Kal Freese
Can NFTs and Web3 create a greater sense of community for CPG brands? Today we're talking to Kal Freese, COO at Taika, about how the created a community sourced drink using an NFT.