The Double-A Chattanooga Lookouts have a name that dates back to the late 1800s with a simple but iconic brand that has been around for three decades. This episode explores the origins of the team nam

The High-A Lansing Lugnuts are one of MiLB's early adopters of the wacky logo and nickname. Their bolt (not a nut!) logo pays tribute to the local automotive industry. Guests include: Jesse Goldberg-S

The High-A Jersey Shore BlueClaws play in an iconic location, and their brand fully embraces it. This episode delves into the intersection of baseball and the boardwalk. Guests include: Greg Giombarre

It's a party in the Sundae Helmet Hall of Fame as we celebrate 100 episodes of the Baseball By Design podcast! Mr. Round Number Chris Creamer, founder of SportsLogos.net, joins to discuss the latest i

The Tri-City Chili Peppers play just south of Richmond, Virginia—not a place known for its spicy cuisine. This episode gets to the story behind the brand, featuring: Chris Martin, Owner/Founder, chili

The Modesto Nuts are one of the longtime teams of Single-A Minor League Baseball, with a classic brand that derives from the agriculture of California's Central Valley. On this episode: Veronica Herna

The Single-A Clearwater Threshers feature a unique species of shark in a brand that is decidedly minor league while paying homage to the team's parent club, the Philadelphia Phillies. In addition to a

The High-A Aberdeen IronBirds have an identity that pays tribute to their parent club the Baltimore Orioles, the nearby Aberdeen Proving Grounds, and baseball's legendary Ripken family. On this episod

The 2014 documentary Battered Bastards of Baseball featured the story of the Portland Mavericks, an iconic independent team that played against affiliated teams in the Northwest League from 1973 to 19

The Buffalo Bisons' nickname dates back to the late 1800s and has endured—along with its unique pronunciation and pluralization—since then. Guests on this episode include: Pat Malacaro, Bisons Broadca