Economic headwinds mean that consumers are planning to cut back on Christmas spend, and looking for discounts where possible.   In this mini “sun-lounger” podcast, we look into how spending behaviours are changing, and what impact that will have on retail

Without stock to sell, car marketers have been forced to shift their strategies – and that means keeping existing customers and prospects happy while they wait months, sometimes years, for their new car.   Looking at this through a behavioural science len

According to Hopper’s 2023 Travel Trends Report, people are booking holidays at the last minute more than ever before.   In this mini “sun-lounger” podcast, we ask whether this a good thing for marketers when it comes to thinking about shoulder season? Is

It was our absolute pleasure to welcome the brilliant Richard Shotton, bestselling author and expert in applying behavioural science to marketing, on our last podcast of the season. Richard, Ed and Tom dig into some of the fundamentals of behavioural scie

We’re inundated with new developments in technology and automation, but does that make us more efficient? Neil Mandell, Senior Digital Marketing Manager at Samsung, believes that this is the year of efficiency. In this week’s podcast, he chats to Tom abo

Sustainability and eCommerce… A contradiction in terms? On this week’s podcast, we welcome Chloë Thomas, eCommerce guru and pro-podcast host – no pressure, Ed and Tom! Chloë’s hot topic is sustainability in eCommerce. Surely the two are opposing forces?

What can Kevin Bacon teach you about marketing? Fresh on the podcast today, Ed and Tom discuss the idea of 6 degrees of separation, otherwise known as the “small world effect”. We’re all six or fewer social connections away from each other. The world of

On the podcast this week, hear from Mike Taylor… In his own words, a “recovering agency owner” and author of the upcoming book, “Marketing Memetics”.   Tom, Ed and Mike go deep in 30 minutes. Is marketing art or science? Do ideas evolve in the same way th

What makes one song a massive hit, and one a flop? What sets apart the popular kids? Why do 1 billion people own an iPhone, more than any other brand? It’s all to do with social proof. In this week’s podcast, Tom and Ed pick apart an experiment that answe

If you missed the two days of Performance Marketing World Unlocked, we’ve distilled it all into one hour! In this week’s The Grapevine podcast, Ed and Tom pull out the three hot topics of conversation… Cookies: how are marketers making the most of the d