Danielle started out with no business background, no MBA, and, of all things, a Bachelor's degree in biology. How did she flip from wanting to be a cardiologist to becoming a successful entrepreneur? It all started with a personal problem she had --...

Joe Pulizzi joins Julia on an actionable, fun episode discussing the roots of content marketing (could it really have started 300 years ago with Benjamin Franklin?), Joe's history, and where content marketing is today. Plus, join in to listen and hear...

What does "success" mean when it comes to blogging? How do you decide on which topics to write, and which ones aren't worth the effort, or won't bring ROI? Finally, what do you do with all of the traffic that starts trickling in when you consistently...

Content marketing is a long haul, but just how long? How do you stay productive and focused during the ride? Sujan Patel joins Julia a second time to discuss a timely topic that virtually all content marketers struggle with: maintaining productivity...

What is influencer marketing, and why does it matter for brands and marketers today? Mark, an internationally recognized author, speaker, college educator, and marketing strategy consultant, joins Julia to talk influencer marketing, why it is crucial...

Tara is the Content Development Specialist at Express Writers, and she has years of experience in content marketing, from writing hundreds of articles to editing, hosting webinars, founding her own community for women in geek culture, and much more....

Your very own customers are a HUGE source of content ideas and inspiration for your brand's next hot topics in content creation, from blogs and ebooks, to whitepapers and more. But how do you find out what their pain points and key questions are, so...

In Episode 17, Julia interviews Mark Traphagen, expert SEO speaker, blogger, and Senior Director of Marketing at Stone Temple. Learn about Mark's story, how he stumbled into the SEO realm, and never looked back - then became one of the leading experts...

In this episode, Julia interviews Tor Refsland, an award-winning entrepreneur and blogger, and the creator of TimeManagementChef.com. Don't miss this one: it's jam-packed with amazing, inspiring and fun lessons for every content marketer! Learn the...

Julia interviews Holly Diederich, an up-and-coming business coach and entrepreneur, on how she left a Fortune 500 publicly traded company career to start her own coaching business and follow her dreams. Listen to her full story, and how she's able to...