In Episode 17, Julia interviews Mark Traphagen, expert SEO speaker, blogger, and Senior Director of Marketing at Stone Temple. Learn about Mark's story, how he stumbled into the SEO realm, and never looked back - then became one of the leading experts in the industry! Mark shares long-term strategy thinking, discussing why and how brands need to think of content that uplifts their reputation rather than a hard sell. Listen in for solid tips that will help you build your BEST SEO content yet - and learn why and how video storytelling has been a key part of Stone Temple's marketing. *For show notes, and more: expresswriters.com/episode-17 *Read Julia's blog: expresswriters.com/write-blog