The ultimate test of any economic development strategy: is your story good enough to convince talented people to pick up their lives and invest everything in you?Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom

You uncover the story, you build the brand, but now what? How can you use a cultural expression to unify the efforts of half a million people?Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. It’s

It’s a confusing, intimidating, terrible word. For a lot of us it’s a logo. Even when we know it isn’t a logo, we end up fighting over logos. What IS a place brand?Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bott

Tasmania isn’t for everyone, and that has to be okay. Who are our people, and how can we make a strength out of everything we once saw as a weakness?Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world

Most place-branding and economic development work is driven by advertising agencies and consultants. Why does it so rarely work and is there a better way?Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the

The origin story of “Keep Austin Weird,” our starting place with the question, “Why Tasmania?” and how we began with the premise that culture drives everything. Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom