Be Tasmanian

Be Tasmanian


Latest Episodes

Episode 6: Can We Get Shirley?
June 20, 2021

The ultimate test of any economic development strategy: is your story good enough to convince talented people to pick up their lives and invest everything in you?Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom

Episode 5: The Unifying Cultural Expression
June 13, 2021

You uncover the story, you build the brand, but now what? How can you use a cultural expression to unify the efforts of half a million people?Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. It’s

Episode 4: What Do We Talk About When We Talk About Brand?
June 06, 2021

It’s a confusing, intimidating, terrible word. For a lot of us it’s a logo. Even when we know it isn’t a logo, we end up fighting over logos. What IS a place brand?Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bott

Episode 3: The Problem Only We Can Solve
May 30, 2021

Tasmania isn’t for everyone, and that has to be okay. Who are our people, and how can we make a strength out of everything we once saw as a weakness?Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world

Episode 2: The Power of Narrative
May 23, 2021

Most place-branding and economic development work is driven by advertising agencies and consultants. Why does it so rarely work and is there a better way?Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the

Episode 1: Different is Good
May 10, 2021

The origin story of “Keep Austin Weird,” our starting place with the question, “Why Tasmania?” and how we began with the premise that culture drives everything. Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom

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