In this episode of Discussing Digital, host Rob Osborne sits down with Kimba Cooper-Martin, the founder of Kimba Digital, a gamification consultancy. Kimba shares her expertise in gamification, explaining how game-like elements can drive engagement and motivation in non-game settings. She shares a personal example of how she used gamification to boost her productivity and creativity, ultimately leading to an award nomination for her efforts.

Throughout the conversation, Kimba delves into the platforms she used for her gamification campaign, emphasizing the benefits of platforms like Pinterest for driving website traffic. She also discusses her latest project, a lead magnet focused on common mistakes businesses make when implementing gamification strategies.

Listeners are treated to valuable tips and advice from Kimba, including the importance of understanding your audience's preferences and motivations when implementing gamification techniques. She stresses the value of experimentation and the mantra that "done is better than perfect" when it comes to digital marketing and gamification.

Overall, this episode provides a thorough overview of gamification, practical insights from Kimba's own experiences, and actionable advice for businesses and individuals looking to incorporate gamification into their strategies. Tune in to learn how gamification can transform your engagement and results in various areas of your personal and professional life.

Kimba’s Links

Website             https://Kimbadigital.com

Facebook          https://Facebook.com/kimbadigital

LinkedIn             https://www.linkedin.com/company/kimba-digital-marketing/

Instagram         https://Instagram.com/kimbadigital 

Twitter / X          https://x.com/kimbadigital 

YouTube             https://www.youtube.com/@kimbadigital

TikTok                  https://www.tiktok.com/@kimbadigital

Threads              https://www.threads.net/@kimbadigital

Pintrest              https://www.pinterest.co.uk/KimbaDigital/