In this engaging episode of the Discussing Digital podcast, host Rob Osborne sits down with career mentor Laurie Macpherson to delve into the world of digital marketing. Laurie, who specializes in empowering mid to senior-level women to make bold career moves, shares her insights on utilizing various digital platforms to reach her target audience. From her primary focus on LinkedIn to leveraging Facebook, Instagram, and a strong email list, Laurie emphasizes the importance of building relationships and showcasing expertise in the digital space.

Listeners will learn about Laurie's unique approach to email marketing, with a growing list of 1,800 subscribers and a strategic content schedule that includes a reader Q&A segment. Laurie also opens up about her journey on LinkedIn, where authenticity and personal connections have been key to her success. She encourages others to embrace a more human approach on LinkedIn, sharing personal stories and sparking conversations with their audience.

As Laurie delves into her approach to website management and the importance of not getting too caught up in perfectionism, listeners will gain valuable insights on how to effectively navigate the digital marketing landscape. From the power of building an email list to the benefits of prioritizing relationship-building over SEO tactics, this episode offers practical advice and inspiration for anyone looking to enhance their digital marketing strategy. Tune in to learn from Laurie's strategic and personalized approach to digital marketing, and discover how to leverage the platforms that work best for your business and target audience.

Website = https://www.lauriemacpherson.com/

Facebook - https://www.facebook.com/lauriemacphersoncareerwingwoman

Instagram - https://www.instagram.com/_laurie_macpherson/

LinkedIn - https://www.linkedin.com/in/lauriemac/