In this episode, Rob Osborne interviews Maddy Alexander-Grout, a multi-talented entrepreneur who runs several businesses under her personal brand. Maddy describes herself as a "multi-potentialite" and shares her journey from being a money specialist to creating the "Mad About Money" app, which helps neurodivergent individuals with their finances, wellbeing, and business.

A significant aspect of Maddy's work is as a visibility strategist, where she helps small business owners, especially neurodivergent entrepreneurs, increase their online presence through digital marketing, social media, and PR. She highlights her success on TikTok, using it as the top of her marketing funnel. Maddy also reveals that she conducts monthly TikTok training workshops to teach the basics of the platform and drive people into her paid membership program.

Maddy discusses her strategic approach to different social media platforms, tailoring her content and approach according to her target audience. She has a significant following on LinkedIn for her corporate work, utilizes Facebook for her neurodivergent community, and leverages TikTok for educational content. While she maintains a presence on Instagram, Maddy acknowledges not investing substantial time there.

Throughout the conversation, Maddy emphasizes the significance of understanding one's target audience, maintaining consistency in content creation and presence, and avoiding burnout. She shares personal experiences with burnout and reveals the strategies she implements to maintain a healthy work-life balance, including setting boundaries and taking regular breaks.

Links –

Website https://stan.store/maddyalexandergrout

Facebook - https://www.facebook.com/maddy.comrie/

LinkedIn - https://www.linkedin.com/in/maddyalexander-grout-mad-about-money/

Instagram - https://www.instagram.com/maddytalksmoney/

Twitter - https://twitter.com/maddyalexanderg

YouTube - https://www.youtube.com/channel/UCWah4A8QWyXgJIwrGqk0Sww

TikTok - https://www.tiktok.com/@madaboutmoneyofficial

2^nd Website - https://madaboutmoneyofficial.co.uk/