In this episode, host Rob Osborne is joined by Julian Knopf, founder of Gander Media Solutions, to explore the world of digital marketing. Julian shares his expertise in creating visually appealing content such as photos, videos, and animations to help businesses stand out online.

Throughout the conversation, Julian delves into his experience with various social media platforms and how he tailors his content for each one. He discusses the unique benefits of Facebook for events and family photos, LinkedIn for showcasing professional expertise, Instagram as a photography portfolio, and the emerging platform, TikTok, for short video clips. Julian emphasizes the importance of understanding the different audiences that each platform attracts and how he tests and tracks stats to optimize his content strategy.

Offering valuable tips, Julian encourages listeners to simply get started instead of getting caught up in minor details. He explains how experience leads to improved skills and reveals that weekends surprisingly tend to be busier than expected on LinkedIn. Julian also shares insights into using AI tools like image generators and video editors to enhance efficiency, training AI through feedback to produce better content that he then refines.

Additionally, the episode explores the concept of reusing content. Julian highlights how major brands run campaigns for extended periods through repetition, and he encourages content creators to follow suit by repurposing high-quality posts at different times or in different formats.

In conclusion, Julian stresses the importance of engagement and leaving comments to help others reach their goals. He welcomes listeners to reach out to him through his website, social profiles, or any other method. Overall, this episode provides practical advice on using social media platforms strategically, leveraging AI technology, repurposing content, and fostering engagement for content creators looking to excel in the digital marketing landscape.

Links:

Website – www.gandermediasolutions.co.uk

Facebook – https://www.facebook.com/GanderMediaSolutions

LinkedIn – www.linkedin.com/in/gandermedia

Instagram – https://www.instagram.com/ganderphoto

YouTube - https://www.youtube.com/@ganderphotography5995/videos