In this episode, I sit down with Hayley Jones, the owner of HB Associates, an accountancy firm, as she shares her digital marketing strategies. As an introvert, Hayley admits that recording videos for TikTok has been challenging for her. However, with practice, she has become more comfortable and now uses CapCut to edit her videos within the TikTok app. She reveals that her best performing video to date has garnered over 12.5k views.

When it comes to content planning, Hayley aims to post three videos per week on TikTok. She believes in varying the content, ranging from informative to fun videos to keep her audience engaged. Apart from TikTok, Hayley highlights LinkedIn as another main channel she utilizes. She shares that she gains around 100 followers per month and started generating inquiries around the 7-8 month mark.

Hayley also discusses her engagement strategy. She comments and engages with others' posts on LinkedIn daily, utilizing the notifications on her phone. For platforms like Facebook, Instagram, and Threads, she schedules her posts, but she prefers to engage more organically on LinkedIn. Looking ahead, Hayley plans to focus more on her website and Google Business Profile with guidance from her website developers. She also expresses her interest in learning more about email marketing before implementing it into her strategy.

Throughout the episode, Hayley emphasizes the importance of consistency within realistic goals for your channels. She advises against feeling pressured to join every new platform and instead suggests focusing on what works best for your business and audience. To connect with Hayley, you can find her on TikTok @the_redheaded_accountant, Instagram @hbassociates_accountants, LinkedIn, and Facebook under HB Associates. Tune in to this enlightening episode to gain valuable insights into digital marketing strategies from an expert in the field.

Links –

Website - www.hbassociates.co.uk

Facebook - https://facebook.com/hbassociatescharteredaccountants

LinkedIn - https://www.linkedin.com/in/hayley-jones-bfp-aca/

Instagram - https://www.instagram.com/hbassociates_accountants/

TikTok - https://www.tiktok.com/@theredheadedaccountant