Welcome to WomenShare: a marketing guide for women in financial services. On this episode of the podcast, Joanna Ehresman and Leah Alter are joined by Sara Lohse, president of Favorite Daughter Media and one-half of the production team behind WomenShare.

Sara is a former financial marketing professional who left a successful role in the industry in order to build a company that felt more authentic. Now, she uses her marketing expertise and specialized knowledge of podcasting to help businesses grow and generate leads through thought leadership, podcasting, and podcast guesting.

In this episode, Leah and Joanna share how they worked with Sara and her business partner, Larry Roberts, to develop the WomenShare podcast and Sara shares her insights and expertise on how podcasting can be used in finance to build trust and connections with potential clients.

Sara also highlights the importance of using our “outside voices” and being loud and passionate about topics we care about. She emphasizes the significance of women's voices in the financial services industry and encourages them to stand up for what they believe in, especially if they're the only woman in the room. 

Key takeaways:

1. Branded podcasts and podcast guesting: Two strategies, one goal - Growing your business through podcasts can be achieved by either launching your own branded podcast or being a guest on other podcasts. Branded podcasts help establish thought leadership and connect with listeners, while podcast guesting allows professionals to share their value and insights on different platforms.

1. Building trust and credibility: Trust plays a crucial role in the financial services industry, and podcasts are an excellent strategy for building trust with your audience. By sharing authentic stories, experiences, and insights through podcasting, listeners can connect with you on a deeper level, enhancing your credibility and establishing a strong foundation of trust.

1. Passion and authenticity matter: Sara emphasizes the importance of using your "outside voice" and being loud and passionate about the topics you care about. As a woman in a male-dominated industry, embracing your authentic self and standing up for what you believe in early in your career is vital. Sara also recommends "Show Your Work" by Austin Kleon as an insightful resource for aspiring thought leaders.