Welcome to WomenShare: a marketing guide for women in financial services. In this episode of the podcast, Joanna Ehresman and Leah Alter are joined by Lena Nebel, CFP®, Chief Operating Officer of BFG Financial Advisors.

BFG Financial Advisors stands out in the industry with 66% of its leaders being women, along with 45% of its CFP®s. 

In this episode, Lena shares her excitement about empowering families through financial planning. We learned how she works with different generations, helping them with wealth transfer, legacy planning, and so much more.

Lena also highlights the progress being made in the industry, thanks to movements like #MeToo. Companies are becoming more inclusive, developing diversity plans, and providing education for underrepresented demographics. We also dive into the importance of mentorship, self-care, and prioritizing our own needs in the business world. Lena's dedication to promoting financial literacy among high schoolers and supporting the growth of young women in finance is truly inspiring.

Progress has been made in empowering women and achieving balance in the industry, but there is still work to be done. Listen to this episode for a much-needed dose of optimism for the next generation.

Key Takeaways:

1. Embrace Diversity: BFG Financial Advisors has a diverse range of advisors. From 24-year-olds to those in their fifties, each brings a wealth of experience and relatability to our clients. This inclusivity allows the firm to connect with and empower families across different generations.
2. Financial Education Matters: Financial literacy is a cornerstone of financial planning. Lena focuses on educating and empowering her clients, especially young women, to take control of their financial well-being. Seeing the enthusiasm and curiosity of high school girls about investing and financial concepts gives her so much hope for the future.
3. Mentorship is Key: Finding mentors and allies is crucial in any career. Lena was fortunate to have a female Chief Operating Officer as her mentor, who provided her with invaluable guidance and support. It's important to surround yourself with a strong support system and to seek out female mentors who can help open doors and empower you to reach your goals.