Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
Latest Episodes
How to Turn Down Podcast Guest Pitches w/ Doc G and Dave Jackson
It's not uncommon for even moderely successful podcasts to to get 20-30 guest pitches per week. These pitches are often listeners who have a related story they'd like to tell. But are these potentia
Day 28 - How Podcasts Go Big
"Even if nobody listened to my podcast, I'd still do it." That's what a lot of podcasters say. And I'm not one to call people liars, but let's get real -- it's a lot more fun to make a podcast if people actually listen to it. Promoting your...
Day 27 - Podcast Social Media Strategy
Urban Dictionary defines "time suck" as "Something that's engrossing and addictive, but that keeps you from doing things that are actually important, like earning a living, or eating meals, or caring for your children." The same definition could be...
Day 26 - How To Tell If Your Podcast Is Any Good
You've probably heard the saying, "People vote with their wallets." And that's true, but they also vote with their time. Time is more valuable than money. You can make more money, but you can't make more time. Will somebody take the time to...
Day 25 - Podcast Episode Zero (The 4-Part Formula)
"Episode Zero" is basically the foundation for your podcast -- a trailer to let potential listeners know what your podcast is about and why they should listen. Whether you've already launched your podcast or not, creating an Episode Zero is a great...
Day 24 - Creating Podcast Cover Art That Attracts Listeners
If you want your podcast to stand out in directories such as Apple Podcasts or Google Play, you need to have great artwork. In this episode, I talk about how to create artwork that attracts listeners to your podcast and gets them check out what...
Day 23 - How To Create A Compelling Podcast Description
In a perfect world, at least a perfect world for podcasters, potential listeners would actually listen to your podcast before making a decision as to whether it's any good or not. But that doesn't happen. When searching for a new podcast to...
Day 22 - The Perfect Podcast Intro
Podcasts aren't radio shows. People listen to podcasts from the beginning. And people who listen to podcasts have hundreds (and even thousands) of options other than your podcast. Because of these things, it's important to have a great podcast...
Day 21 - How To Name Your Podcast
Go to any podcast directory, look at the podcasts listed, and you'll see the majority of them will make you wonder, "What's that podcast about?" Your podcast deserves better. You want a show name that will let people know exactly what you do and...
Day 20 - What Do You (And Your Podcast) Stand For?
Want to make your podcast stand out from the crowd? The best way for you to not only attract new listeners, but also develop solid relationships with them is to have a very clear point-of-view. In other words, taking a stand and letting listeners...