Why You Should Listen:

In this insightful solo episode, Karl Boehm answers a listener’s burning question: How can private schools effectively use YouTube? As one of the most powerful and underutilized platforms in education, YouTube is explored as a must-have tool for enhancing school visibility, connecting with potential families, and building long-term digital engagement.

What’s Covered:

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• First Impressions Matter: Why your school’s welcome video is the digital “front door” that sets the tone for new visitors.
  
• Content That Connects: From plays and sports highlights to student and parent stories, Karl discusses how schools can showcase their unique programs and successes.
  
• Engagement Tips: Discover why the first few seconds of a video can make or break viewer retention and how to use this to your advantage.
  
• SEO Strategy: Tips for using keywords and descriptive titles to ensure your videos rank well in searches, leveraging YouTube’s longevity for continuous visibility.
  
• Short-Form vs. Long-Form Content: Explore the power of YouTube Shorts for quick, engaging content that competes with Instagram Reels and TikTok.
  
• Overcoming Production Fears: Why you don’t need top-tier equipment to get started, and how a simple smartphone can create impactful content.
  

Karl’s Pro Tip:

“Don’t let perfect be the enemy of good. Your school’s story is evolving, and it’s better to start cataloging it now than to wait for the ‘perfect’ setup.”

Join the Conversation:

Share your thoughts, ask questions, and let us know how you’re using YouTube for your school. Like and subscribe for more episodes that help your school thrive.

Resources & Links:

Stay tuned for future updates!