B2B Marketing Asia

B2B Marketing Asia


Latest Episodes

70) Content Marketing for Law Firms (Baker McKenzie)
November 23, 2022

B2B Marketing Asia Podcast (by Esco Media)    Hosted by: Joe Escobedo, CEO of Esco Media  Guest: Denise Lee-Verghese, Content & Campaigns Manager, Global Marketing at Baker McKenzie   Newsletter: https://joeescobedo.substack.com

69) The Secret To Winning Negotiations - Microexpressions
November 11, 2022

B2B Marketing Asia Podcast (by Esco Media)    Hosted by: Joe Escobedo, CEO of Esco Media  Guest: Annie Sarnblad, Founder of Point House Advisors     Newsletter: https://joeescobedo.substack.com

68) The Next BIG Asian Brands
November 09, 2022

B2B Marketing Asia Podcast (by Esco Media)    Hosted by: Joe Escobedo, CEO of Esco Media  Guest: Jörg Dietzel, Managing Director at Jorg Dietzel Brand Consultants   Book Newsletter

67) How to Win the APAC Talent War in 2022 (Dean of IMD SE Asia and Oceania)
October 07, 2022

Guest: Misiek Piskorski, Dean of IMD South East Asia and Oceania at IMD Business School Host: Joe Escobedo, CEO of Esco Media Newsletter

21) 5 Marketing Cliques In Southeast Asia (And What You Can Learn From Them)
July 15, 2021

Episode 21 of Joe Escobedo – Interview with David Fallarme, Head of Marketing (Asia) at HubSpot David Fallarme is the Head of Marketing, Asia at HubSpot. He has built and led marketing teams at various companies. He also has the versions of the "growth mo

20) How LucaNet Boosted Conversions By 100%
July 15, 2021

Episode 20 of Joe Escobedo – Interview with Kenneth Tan (Regional Managing Director) and Nicole Wang (Regional Marketing Manager) at LucaNet ASEAN In the interview, Kenneth Tan & Nicole Wang share about how LucaNet boosted conversions by 100%. Listen

19) Knight Frank Head of Marketing On Going From Traditional To Digital
July 15, 2021

Episode 19 of Joe Escobedo – Interview with Wendy (Hogan) McEwan, Head of Marketing & Digital, Asia Pacific at Knight Frank. Digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media m

18) How KARL STORZ Does Healthcare Marketing
July 15, 2021

Episode 18 of Joe Escobedo – Interview with Guillaume Villard, Marketing and Commercial Innovations Director at Karl Storz Asia During his time as Marketing & Commercial Innovations Director (Asia), Guillaume Villard was responsible for: Market Intell

17) How Confluent Is Scaling Its Customer Success Program
June 16, 2021

Episode 17 of Joe Escobedo – Interview with Damien Wong, VP (APAC) at Confluent. Confluent Cloud is the industry's only fully managed, cloud-native event streaming platform powered. Built and operated by the original creators of Kafka, Confluent Cloud pro

16) 3 China Marketing Mega Trends For 2021
June 16, 2021

Episode 16 of Joe Escobedo – Interview with Olivia Plotnick, Founder of Wai Social Wai Social team has an in-depth understanding and appreciation for how integrated social media is in daily life, and is aware of how quickly it evolves. The team takes this