B2B Marketing Asia
Latest Episodes
70) Content Marketing for Law Firms (Baker McKenzie)
B2B Marketing Asia Podcast (by Esco Media) Hosted by: Joe Escobedo, CEO of Esco Media Guest: Denise Lee-Verghese, Content & Campaigns Manager, Global Marketing at Baker McKenzie Newsletter: https://joeescobedo.substack.com
69) The Secret To Winning Negotiations - Microexpressions
B2B Marketing Asia Podcast (by Esco Media) Hosted by: Joe Escobedo, CEO of Esco Media Guest: Annie Sarnblad, Founder of Point House Advisors Newsletter: https://joeescobedo.substack.com
68) The Next BIG Asian Brands
B2B Marketing Asia Podcast (by Esco Media) Hosted by: Joe Escobedo, CEO of Esco Media Guest: Jörg Dietzel, Managing Director at Jorg Dietzel Brand Consultants Book Newsletter
67) How to Win the APAC Talent War in 2022 (Dean of IMD SE Asia and Oceania)
Guest: Misiek Piskorski, Dean of IMD South East Asia and Oceania at IMD Business School Host: Joe Escobedo, CEO of Esco Media Newsletter
21) 5 Marketing Cliques In Southeast Asia (And What You Can Learn From Them)
Episode 21 of Joe Escobedo – Interview with David Fallarme, Head of Marketing (Asia) at HubSpot David Fallarme is the Head of Marketing, Asia at HubSpot. He has built and led marketing teams at various companies. He also has the versions of the "growth mo
20) How LucaNet Boosted Conversions By 100%
Episode 20 of Joe Escobedo – Interview with Kenneth Tan (Regional Managing Director) and Nicole Wang (Regional Marketing Manager) at LucaNet ASEAN In the interview, Kenneth Tan & Nicole Wang share about how LucaNet boosted conversions by 100%. Listen
19) Knight Frank Head of Marketing On Going From Traditional To Digital
Episode 19 of Joe Escobedo – Interview with Wendy (Hogan) McEwan, Head of Marketing & Digital, Asia Pacific at Knight Frank. Digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media m
18) How KARL STORZ Does Healthcare Marketing
Episode 18 of Joe Escobedo – Interview with Guillaume Villard, Marketing and Commercial Innovations Director at Karl Storz Asia During his time as Marketing & Commercial Innovations Director (Asia), Guillaume Villard was responsible for: Market Intell
17) How Confluent Is Scaling Its Customer Success Program
Episode 17 of Joe Escobedo – Interview with Damien Wong, VP (APAC) at Confluent. Confluent Cloud is the industry's only fully managed, cloud-native event streaming platform powered. Built and operated by the original creators of Kafka, Confluent Cloud pro
16) 3 China Marketing Mega Trends For 2021
Episode 16 of Joe Escobedo – Interview with Olivia Plotnick, Founder of Wai Social Wai Social team has an in-depth understanding and appreciation for how integrated social media is in daily life, and is aware of how quickly it evolves. The team takes this