The Business of Social Games and Casino
The risks of market research
September 05, 2021
Key takeaways
A sole reliance on customer input and feedback, traditional market research, is built on a model of human decision making that assumes humans are rational, while in practice we are not.
Not only do people provide a response inconsistent w
How to succeed in the mobile game space by Lloyd Melnick. Lloyd is a serial builder of businesses (senior leadership on three exits worth over $700 million), successful in big (Disney, Stars Group, Zynga) and small companies (Merscom, Spooky Cool Labs) wi
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