You don't need thousands of people in your launch. You just need the right people! So don’t get caught up in the numbers, comparing yourself to your peers when you're going through a launch process

In this episode, Ellen Johnson is sharing her transition from running a brick and mortar retail store for 14 years to a fully online business. We are talking about the importance of human connections,

To attract buyers in the lead-up to your launch, you really want to think about what is your ideal client? What are they thinking, saying, feeling, and doing in their world right now? What are their

In this episode, we are discussing what pre-launch conversations you should be having that resonate with potential buyers who are perfectly aligned with your offer instead of attracting freebie seeker

In this episode of our Mastermind Series, we are discussing how to acknowledge tenure in your membership to create loyal life-long clients and how to give temporary discounts to some members to keep c

The key to clear communication is segmenting your list. And what that means is really just separating your main email list into different buckets on how they might have found you. Because as you do

When you go into launch, just remember: everything you're doing right now is a learning process and all the stress that comes along with it is not permanent. You're gonna get through it! So take car

A lot of people get freaked out with all the moving parts to a launch. But don't feel like you have to do all the things that others are doing for your launch right out of the gate. Know that each la

In this episode, we are talking with Anne LaFollette, surface pattern designer, online educator, and creative entrepreneur about her journey from unexpectedly losing her corporate job of 30 years to l

When it comes to launching, not all lists are created equal. Not everybody in your audience and on your main email list came into your world for that offer that you are about to launch. That's wh