At Fame Hardwood in Los Angeles, Page Nazarian set out to work with the nation's top architects and designers, and he did that—but he treats every client like a celebrity. Hear how Fame finds the righ

From simple beginnings in Terre Haute, Ind., Legendary Hardwood Floor’s Chuck Crispin launched a wood flooring career that’s taken him across the country into some of the nation’s most beautiful homes

Family business Woodchuck Flooring has evolved over the years, going through changes in generations and business models, most recently as it transformed its business to adapt because of the pandemic.

When Paul Nelson transitioned his business from residential to sports flooring, he found it was a completely different way of doing business, from handling bids to getting paid to needing different eq

Sprigg Lynn of Universal Floors in Washington, D.C., has worked in the wood flooring business since as long as he can remember, and along the way he’s become a specialist in historic restorations, wor

Canadian pro Ken Petersen has done it all in the wood flooring industry, from contracting to manufacturing, and he’s got the stories to show for it. Hear about the crazy mistake he made when he starte

Wood floor pro and sports court artist Luis Perez found his niche in the wood flooring industry: a passion for creating cutting edge basketball court designs. Perez, who at 30 has already racked up nu

Roy Akirov lives in Los Angeles and focuses his wood floor retail business on the luxury market—the area’s ultra-wealthy. Hear about how he stands out in that market, how he finds products, how he com

Wood floor finish experts Mike Hoy and Steve Crawford of Canlak Coatings, which includes the finish brands Absco, CLK, PoloPlaz and Sampson, offer advice about what to know when you’re doing a sports

Husband-and-wife duo and wood flooring retailers Greg and Leona Cook from Touchwood Flooring Ltd. in Edmonton, Alberta, recent winners of the Wood Floor Business Outstanding Retailer Awards, share how