TheSalesAdvice: Selling Will Never Be The Same Again
Status Quo and the Cost of Inaction
September 09, 2022
When discussing possible solutions, buyers use their status quo as the reference point to evaluate the attractiveness of your offer. Any improvement is a gain, and any shortcoming is a loss. Is it really that simple? How are buyers really looking at compe
Two Salespersons doing the same job. Which one will survive?
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