Embrace Live Video
My passion is helping the world understand how audio and video is now being transmitted into people’s pockets.  The result that I feel people should take away from this podcast is that getting content to your community and your audience has never been easier or faster.  There’s also never been a bigger reach than there is today.
You have to understand that when I got my start, there was no Internet to turn to.  We are living in a very exciting time when it comes to communicating with audiences, especially since the principles of television haven’t changed and the production standards haven’t changed.  The pipeline has changed.  Forty years ago, even if you had millions or billions of dollars that it took to pay for the technology and the team you needed to get your message heard around the world, most people wouldn’t even have had the opportunity.  Nowadays, for less than the cost of a few bottles of wine or a trip to a fine restaurant, you could broadcast your content, in high definition, to the world.
Your message can simply fall into the pockets of individuals who can follow you, like you, trust you, and ultimately, become paying customers of yours.  That’s why it’s an exciting time, and it’s not about just live video either.  It’s just that the makers of this technology, such as Facebook, Periscope, and so forth, all see that this pipeline is the way that human beings should receive the content.  The Principle of Television says that once you have built an audience, then you have the ability to advertise, which in turn results in profits, connections, and business.  You should embrace live video.  It’s a powerful opportunity that is staring people in the face, and yet, most people don’t even realize that it’s there for the taking.
Implementation Steps
First and foremost, you need to understand that live video is based around mobile technology (i.e. Smartphones & tablets).  We’ve had online video for over 15 years now, but that required a desktop computer or a laptop.  Today, we have what’s called Smartphones, but let’s call it what it is.  It’s really a computer, but in fact, the Smartphones of today are 10 times more powerful than the computer that got people on the moon.  So, you’re carrying around an extremely potent device in your pocket. 
Step 1 – Download Free Apps
The very first step that you need to take is to download the free apps that will allow you start practicing. If you’ve never gone live before, this is a big road block.  You have to get over the fact that you’re looking into a camera and talking to people.  You’ll need:

* Facebook app
* Facebook Pages Manager app
* Periscope app
* Blab app
* YouTube Connect app

There are a lot of players in this pipeline, but the principles of television are the same across the board.  In other words, they are the same ones that were started back in the 1940’s, when television became the new pipeline for media and advertising.  The great thing about this is that you no longer have to go out and buy millions of dollars worth of equipment.  You already own it.
Not only do you have the world’s most incredible camera in your pocket, you’ve got the software given to you by companies like Facebook, YouTube, Google, etc.  So, get started by practicing and getting comfortable about being an expert and an authority in your market so that you can talk into the lens of a camera.  That’s Step #1, and you can start that right now at no cost.  If you are an entrepreneur and you’re not doing this, you’re missing the opportunity of a lifetime.
Step 2 – Learn the Elements of Television
Step number two is to learn the elements of television.  Anybody in the world could take a smartphone out of their pocket and start creating a selfie video.  However, to come across as a professional,