In this powerful episode of The Mike Litton Experience, we sit down with business coach, faith-driven leader, and marketing strategist BJ O’Neal, who shares how failure, faith, and persistence shaped his journey from entrepreneurial setbacks to building a thriving coaching business.

BJ reveals how he transformed personal hardship into purpose—and now helps others do the same through his turnkey business coaching system. From stories of early business mistakes to working with high-performing clients, BJ opens up about mindset, mentorship, and building a mission-focused coaching model.

Whether you’re an aspiring coach, a business owner stuck in a rut, or someone chasing a God-sized dream, this episode will inspire you to fail forward, get help, and never quit.