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Summary

In this episode, Brett Ingram explores the comprehensive strategy to find and leverage micro influencers for effective and budget-conscious brand promotion. He outlines six key steps to identify, evaluate, and engage with micro influencers to boost your product and service visibility. Brett provides actionable tips on using influencer discovery tools, evaluating engagement rates, and developing a robust campaign strategy. Additionally, he emphasizes the importance of authentic storytelling and tracking results to optimize future campaigns. Ideal for small business owners seeking powerful marketing solutions without breaking the bank, this episode offers a clear roadmap to harness the potential of micro-influencers.

Chapters

00:00 Introduction to Micro Influencers

00:30 The Power of Influencer Marketing

01:29 Challenges for Small Businesses

02:25 Leveraging Micro Influencers

03:19 Six Steps to Find and Use Micro Influencers

03:42 Step 1: Identifying Potential Micro Influencers

06:22 Step 2: Evaluating and Selecting Micro Influencers

09:54 Step 3: Developing a Campaign Strategy

14:00 Step 4: Engaging with Influencers

17:14 Step 5: Collaborating on Content Creation

19:03 Step 6: Tracking and Measuring Results

19:54 Conclusion and Takeaways

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