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Summary

Host Brett Ingram talks with Simon Severino, acclaimed author of 'Strategy Sprints', CEO of Strategy Sprints, TEDx speaker, podcast host, Forbes contributor, and triathlete. They discuss the complexities of entrepreneurship, specifically focusing on effective sales growth strategies and systems. Simon shares his journey to mastering sales, emphasizing the importance of immersion and resilience. The discussion covers critical sales techniques such as establishing an agenda, crafting a sales playbook, and avoiding premature pricing. Moreover, Simon explores the significance of mindset, teamwork, and support structures in sales. Brett and Simon dissect key sales challenges like objections and the nuances of driving higher sales in commoditized industries. Finally, they delve into the 'Eight Steps to Repeatable Sales' framework and the concept of a '90-Day Strategy Sprint' to boost revenue. The episode is packed with valuable insights aimed at helping entrepreneurs achieve their business and personal life goals.

Visit https://strategysprints.com to get Simon's free newsletter that helps you become a better leader, learn how to become a certified strategy coach, and learn all about how Simon can help you grow your sales.

Chapters

00:00 Introduction to Optimize Podcast

00:08 Meet Simon Severino: Sales Expert

01:09 Simon’s Journey to Sales Mastery

05:27 Common Sales Mistakes and How to Avoid Them

11:46 Handling Objections in Sales

13:38 Maintaining a Positive Sales Mindset

17:49 The Eight Steps to Repeatable Sales

19:27 The Strategy Sprints Method

21:37 Client Success Stories

25:51 Personal Insights and Final Tips

28:43 Conclusion and Wrap-Up

Visit https://strategysprints.com to get Simon's free newsletter that helps you become a better leader, learn how to become a certified strategy coach, and learn all about how Simon can help you grow your sales.

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