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Summary

In this episode, guest Per Sjofors, also known as the "Price Whisperer," shares his expertise on pricing strategies to drive business growth. Sjofors highlights the importance of strategic pricing, how it significantly impacts profits, and the common mistakes companies make when determining prices. He explains the necessity of understanding the holistic effects of business decisions on pricing and offers practical tips like using price anchoring and avoiding cost-plus pricing. The conversation also delves into why companies should shift focus from competing on price to delivering greater value, and how profits should be reinvested to enhance business competitiveness.

Visit https://sjofors.com/pricing-strategy-services to learn more about Per's books, courses, and services, download his "Seven Easy Steps to Successfully Increase Prices" guide, and get the "Top 10 Mistakes in Pricing Research" guide.

Chapters

00:09 Meet Per Sjofors: The Price Whisperer

00:54 The Importance of Pricing in Business

01:45 Per's Background and Journey

04:31 Common Pricing Mistakes

08:09 The Power of Pricing Strategies

12:08 Real-World Pricing Examples

16:40 The 1% Challenge and Pricing Leverage

23:39 Understanding Buyer Behavior

24:28 The Benefits of Raising Prices

25:51 Pricing Strategies for New Companies

26:48 Market Research and Customer Insights

29:08 Case Studies: Pricing Success Stories

34:40 Effective Pricing Presentation Techniques

40:28 Resources and Final Thoughts

Visit https://sjofors.com/pricing-strategy-services to learn more about Per's books, courses, and services, download his "Seven Easy Steps to Successfully Increase Prices" guide, and get the "Top 10 Mistakes in Pricing Research" guide.

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