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Whether we choose to build a personal brand or a business brand, we should all be doing one or other and should make it a top priority. As the online world becomes more and more competitive and it gets increasingly harder to get attention and keep it, our personal brand or business brand is how we stand out in the crowd. It's how we differentiate ourselves and connect and resonate with our prospects and customers. And ultimately, our ability to build our personal or business brand may be the difference between long term success and failure.

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