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Whether our goal is to optimize SEO and get on page one of Google's search rankings, or if we are focused on building an audience around our message, brand, product, and services, it's clear that original content is the key and the way of the future. While it may be tempting to use AI or curated content as a shortcut, ultimately it's risky because that kind of content will be penalized and hurt search engine rankings and traffic. It takes more time and work to create our own content, but it's also a lot more rewarding in more ways than one.

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