The Simply Retirement Podcast

The Simply Retirement Podcast

Financially Fearless Women with Barb Provost and Maggie Nielsen (Ep. 17)

February 21, 2024

Ladies, have you ever considered the unique aspects of your finances?

Today’s dialogue sheds new light on the critical topic of women’s financial empowerment. Eric Blake welcomes Dr. Barb Provost and Maggie Nielsen, founders of Purse Strings, to explore the critical topic of women’s financial empowerment. Together, they uncover the unique financial challenges faced by women and emphasize the importance of adopting a “financially fearless” approach.

Key Discussion Points:

  • Systemic Challenges: Addressing the pink tax, wage gaps, and the additional caregiving responsibilities that disproportionately affect women
  • Becoming Financially Fearless: The need for women to engage in proactive financial planning and decision-making
  • Industry Critique: A look at how the financial services industry’s male-centric models fail women, and the urgent need for female-focused financial education and services
  • Proactive Financial Planning: The importance of women taking charge of their financial planning, especially as they approach retirement
  • Purse Strings – A Vital Resource: The discussion showcases Purse Strings as an essential tool for financial literacy, connecting women with vetted financial professionals
  • Diverse Financial Professionals: The wide range of professionals available through Purse Strings, catering to the varied financial needs of women
  • Overcoming Financial Barriers: Strategies for overcoming financial shame and insecurity, empowering women to use money as a tool for achieving dreams and impacting the community
  • And much more!


Connect with Eric Blake: 

Connect with Barb Provost: 

About Barb Provost:

Barb Provost, founder of Purse Strings, has over 20 years of experience as a financial industry consultant. Recognizing the industry’s neglect of women’s financial needs, especially after her own divorce and observations of older women in the workforce, she established Purse Strings. Barb’s mission is to empower women financially, drawing on her extensive research and her Doctorate in Adult Learning and Higher Education. With international experience in countries like Nigeria and India, she aims to equip women with the resources and knowledge for financial independence and security.

Connect with Maggie Nielsen: 

About Maggie Nielsen: 

Maggie Nielsen, with an MBA and experience working alongside Barb Provost, recognized the financial industry’s tendency to overlook and underserve women. Determined to challenge this status quo, she became a driving force behind Purse Strings. Maggie has facilitated over 300 live sessions with financial professionals, focusing on foundational knowledge, real-life stories, and practical tips. Her mission is to empower women with the financial savvy needed to make informed decisions for themselves, their families, and their businesses. Maggie’s efforts aim to ensure women confidently engage with finance, making choices that enrich their lives. She takes pride in Purse Strings’ role in shaping the financial futures of generations of women, advocating for financial independence and self-determined living.