Starting the conversation about building a strong, engaged community from scratch. Done right, it is one of the best tactics for a strong return on investment. Building community builds a valuable a

In this podcast, we describe the remaining 6 categories that define the types of personality traits combined with the basic human motivations. Why should you care? we use these in branding to define

Online courses are popular and even more so now with Covid19 restrictions/changes. And creating online courses require time, effort and resources. So knowing how to effectively create an online cours

Need help identifying your audience. Carl Yung, psychologist, identified 12 character/personality types. These categories help to narrow down who you want and need to reach with characteristics that

Avoid information overload by practicing that "succinct" skills with a summary and 4 steps and 4 lessons to help you master the art of making good decisions for your business.

Whether you are rebranding, branding for the first time, or starting any marketing project defining clearly your audience is key. In this podcast, I explore archetypes or culture categories that indi

Sometimes just getting back to basics is a really great idea. It is with content creation, This podcast includes 4 key questions that you can answer to develop more effective content. Content can

Never have I ever heard or seen any marketing messaging spoken or written that describes a company as having anything but excellent or award winning or whatever positive adjective customer service. An

Discover ways to avoid project disasters that derail your project, add unnecessary expense, add to the schedule and when all is said and done have to be started all over again.

To combat the inevitable skeptics and naysayers or those with the "not invented here" attitude, I am sharing strategies and steps to help you sell your big ideas and get buy to implement your ideas.