Years ago, when collaborating with influencers was a novelty, all it took for a campaign to become successful was for the influencer to talk about the company’s product or service in an article, blog

Rethinking marketing plans and evaluating current assumptions. Start the new year out right by finding out what is not working and taking positive steps to change those ideas, processes or tactics. Wh

Covid has not only affected daily living but it has driven a further, expanded digital shift. With that shift comes the need for leaders in companies to fully understand the customers' needs and deve

For those familiar, there is a fear-based marketing approach. It is the use of consumers' fears to motivate them to purchase a product or contribute to a cause. Fear based marketing is as old as ma

Forbes 2022 Global Culture Report demonstrates significant shifts that are affecting how work is accomplished and to what degree companies create and develop great work. Employee engagement has droppe

As of April 2021, there are over 2,000,000.podcasts and over 48 million podcast episodes. Competition for the listening audience is fierce. Join me today, as I interview, Bill Keenan, long time podc

Hiring consultants is big business and can take a chunk of your budget. The return on all that advice not only depends on the consultant you hire but also depends on who and how the advice will be rec

More times then I can count, I hear individuals complain about spending too much time in meetings. I agree this can happen. But there are ways to make meetings productive. In this podcast, I outli

An uptick in Covid19 infections, delta variant, slow down, shutdown or more restrictions make keeping a business going strong difficult. Learn ways you can further help your business stay ahead, gene

Developing and planning a content strategy with the right, most valuable and productive elements including stellar content will fall flat on its face if your connections aren't getting connected with.