In this episode of the WA Property Q&A podcast, host Peter Fletcher brings on Peter Brewer to discuss various aspects of the real estate industry in Australia. They touch on topics like the evolution of real estate branding, the importance of changing internal culture, the future of real estate offices, and the challenges of training and embracing AI. They also explore the role of Real Estate Institutes, franchise groups, housing affordability, and the impact of personal branding in the market. The episode rounds off with a discussion on maintaining humility in the profession and the mental health challenges faced by real estate agents.

00:00 Introduction to WA Property Q&A

00:46 Meet Peter Brewer: A real estate veteran

03:09 The evolution of the professionals brand

04:50 Challenges in changing real estate culture

06:25 Leadership and influence in real estate

09:23 The importance of training in real estate

11:45 AI and the future of real estate

17:30 The role of real estate institutes

26:37 Sustainability of small real estate offices

34:29 Unheard opportunities in real estate

35:14 Career path evolution for new agents

35:59 Recruiting the right people

38:09 The celebrity real estate agent myth

45:15 Balancing personal and corporate brands

49:42 Franchise Groups and Training

53:19 Addressing homelessness and affordability

01:00:20 Disruption in property management

01:03:09 Challenges facing the real estate industry

01:06:54 Conclusion and final thoughts

Links and Resources:

·     Rezzi

·     Peter Fletcher on LinkedIn

·     Peter Brewer’s website

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·     Spotify

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