There’s never been a better time to go into business for yourself. Many of us want to, but don’t even know where to start. Author Susan Solovic shares tips on the strategies and mindsets you need in these highlights from episodes 266-269,...

Author Susan Solovic encourages you to hire people who are smarter than you are, especially people who have talents and skills you don’t have. Equally important is to put the right people in the right seats, and those who are ready to row in the...

Author Susan Solovic talks about the importance of managing your money when you start a business. Susan points out that entrepreneurs are creative people, and sometimes don’t know the fundamentals of good accounting and money management to grow...

Author Susan Solovic says success in business does not necessarily require innovation to the point where you’re creating markets or coming up with the next cool, sexy gadget. Instead, it’s those small little tweaks in your business...

Author Susan Solovic gives advice on becoming your own boss. She talks about the critical step of Changing your Attitude; to have the mindset that says, “I believe in this, I’m passionate about this, and I’m going to do whatever it...

What does it mean to become a “Category of One”? How can we so differentiate ourselves from our competition that we stand out from the crowd? On this episode we recap episodes 261-264 and highlight what Joe Calloway talked about from his...

Author Joe Calloway talks about making a commitment and deciding to go forward. There aren’t any secrets of success, everybody pretty much knows what they need to do. The big problem is we are not doing it. Joe encourages everyone to pull the...

Author Joe Calloway talks about focusing on what matters most. Joe teaches that you can’t rely on your past successes. Instead, we have to stay disciplined and improve on those things that create the biggest payoff. You always need to get better...

Author Joe Calloway talks about his three customer rules:   Know more about the customer than anybody else does. Get closer to your customer than anybody else does. Emotionally connect better with your customer than anybody else does. Joe...

Author Joe Calloway talks about how to become a “category of one.”You want to go beyond being a leader in your category. Instead, you want to create your own category, and you’re the only one in it. And the first step is to simplify...