We all want our public reputation to match our personal character.  Does it for you? Are you looking for that big idea that can live on after you’re gone? In this recap of episodes 171-174 author Dorie Clark gives valuable advice on how to develop your own personal brand, then gain the following to make your message heard, based on her two books “Reinventing You: Define Your Brand, Imagine Your Futureâ€and “Stand Out: How to Find Your Breakthrough Idea and Build a Following Around Itâ€