Author Jim Beach talks about why entrepreneurship is NOT about creativity. There are a lot of people stuck on the sofa right now... they're waiting to be struck with some sort of creativity lightning bolt and they say, "As soon as I get my big idea, I'm going to start a business." Well, that's an excuse for you to spend years sitting on the sofa doing nothing. Hear why Jim says creativity is awesome if you are an artist but just not required at all if you want to be a successful entrepreneur.