Joe Calloway talks about the importance of simplifying your purpose or mission. Define it clearly and use simple language. You don’t need a lofty mission or vision statement like what they teach in business schools. You can do it in any way that works for you. One of the first things to get clarity on is, “My purpose is MY purpose.” It’s not anybody else’s, so it must feel good to you, and it shouldn’t be what you think is “supposed to be.” It should be yours from your heart. Part of the power in your purpose is in the clarity and simplicity of the language you use. Disney Parks have always been driven by three words: Make People Happy. There’s tremendous power in the simplicity of our language.