Matt Curry talks about boosting your sales by using the 5 C’s: Commonality, Complement, Connect, Collaborate, and Close. People don’t want their time wasted, they want the information they need to make a decision. And they don’t need more than that, because too much information slows down the buying decision. Often we tend to give the customer too much information, and that confuses them. Instead, stop confusing and get right to the close.