Matt Curry says the art of creative destruction is practicing continuous improvement in your organization. It’s always trying to tweak. If you have something that’s working well, don’t just sit on it and relax, try to figure out a way to even make it better. Obviously, if there’s an area where things are not going well that’s not practicing creative destruction, that’s just fixing a problem. But when things are going well, the remarkable entrepreneurs are always trying to refine the system or the workflow to become even more efficient both for you as a company and the customer.