Author and entrepreneur Pat Flynn says a great business serves others. That means we first have to know who those “other” people are. The first step is to see who else is out there serving that target audience. The goal for your business is to stand out of the crowd and be different, but how do you know what that means unless you know who else is standing around you.
You can discover this by creating your Market Map, which is an excellent exercise whether you’re just starting out in business or whether you’ve been doing it for awhile because it gives you a bird’s-eye perspective on your market that most people who are in that market don’t even have.