**Cold Open (Everyone gets swag wrong)**

**Skip the Cold Open at 9:28**

We've been seeing a lot of new "agency owners" the last couple of months and the questions that are being asked are not ones we'd expect to see new business owners ask.

They're ones that are fundamental in understanding how, not just an agency, but literally any business works.

This episode transcends advice for just agency owners and targets anyone looking to start their own business.

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