The Agency Growth Podcast

The Agency Growth Podcast


Is It Better to Have More Clients or Fewer Clients That Pay More | Episode 172

September 12, 2025

**Skip the Cold Open at 11:39**


Most people will probably say that having fewer clients that pay more is clearly better. For over 6 years. we've thought the opposite. That having more clients is more stable and the loss of those clients impacts the business less.


As we've grown the last (almost) 7 years, we've picked up on a few nuances where... yes, we're right... but to an extent we have to acknowledge that favoring client acquisition over client revenue is only part of the equations.


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