**Cold Open (The new podcast music / Jake and Lauren started a new business)**

**Skip the Cold Open at 14:58**

Increasing regulations and privacy-focused web users are making it harder for agencies to target in-market audiences and track conversions properly.

It's our duty as agencies to do those two things:

1) Target the right audiences

2) Track our success and ROI

The harder it is for us to do that the harder it is for clients to justify paying us.

In this episode, we talk about a number of privacy-related digital marketing topics like:

The death of 3rd party cookies (Facebook & Google tracking pixels) and how conversions need to be tracked now that browser pixels are becoming less effective.

How advertising budgets will shift away from programmatic media to magazines and publications (sources that own first-party data).

And how increasing email privacy and spam policies are requiring agencies and businesses to become more tech-savvy to simply deliver a sent email.

We predict that these changes are going to weed out certain agencies while increasing the barrier to entry for the industry.

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If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.

Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.

You can also get up to 50% off security and monitoring plans with the same link after your trial expires!

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As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

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