**Cold Open (Jake and Lauren sneak onto First Class train in Japan)**

**Skip the Cold Open at 13:18**

There seems to be some confusion around the practical application of having a CRM in an agency. Jake aims to clear that up in this episode.

Aside from the typical derailments, Jake talks about:

• What a CRM technically is (you're probably already using one and don't even know it)
• Why you should be using a free CRM at first
• How Jake uses it on a daily basis
• How it helps Jake close more sales

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As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

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Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:

• Twitter/X: @HundleyJake
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