**Cold Open (Airport and flying tips and business travel)**

**Skip the Cold Open at 9:43**

We've wanted to talk about the books we'd recommend to other agency owners for a while now so we decided to put together a pretty comprehensive list of those.

Jake went deep. Cody provided his top 3-4 books.

Here's a link to each book and article we recommended:

Jake's Recommendations to the Listener

• How to Win Friends and Influence People (Dale Carnegie)
• The ONE Thing (Gary Keller & Jay Papasan)
• Start with Why (Simon Sinek)
• Profit First (Mike Michalowicz)
• Rework (Jason Fried & David Heinemeier Hansson)
• The Art of War (Sun Tzu, translated by Thomas Cleary)
• The Prince (Niccoló Machiavelli)
• Crush It! / Crushing It! (Gary Vaynerchuck)
• The Boron Letters (Gary C. Halbert & Bond Halbert)
• Little Red Book of Selling (Jeffrey Gitomer)
• The Simple Path to Wealth (JL Collins)
• The E-Myth Landscape Contractor (Michael E. Gerber & Anthony C. Bass)
• This book is specific to the landscaping niche, but there may be one specific to your niche. If nothing else, check out the general E-Myth book.
• On Writing Well (William Zinsser)***
• Recommended by both of us.

Books Cody Recommended to Jake but Jake Still Hasn't Read Yet

• My Life in Advertising / Scientific Advertising (Claude C. Hopkins)
• The Master-Key to Riches (Napoleon Hill)

Cody's Recommendations to the Listener

• On Writing Well (William Zinsser)***
• Recommended by both of us.
• Influence: The Psychology of Persuasion (Robert B. Cialdini, PH.D.)
• Breakthrough Advertising (Eugene Schwartz)
• This is an expensive book.
• Advice is Futile (Edith Zimmerman)
• This isn't a book. It's an article Cody said we'd put in the show notes when he mentioned it in the episode.

Honorable Mentions

• Never Split the Difference (Chris Voss)
• This wasn't mentioned in the episode but Cody has brought this up to Jake on numerous occasions regarding negotiating with clients and vendors -- written by an actual FBI hostage negotiator.
• Stacked Marketer (Newsletter)
• We've mentioned this before but if you want to stay up to date on all things digital marketing, this is the #1 newsletter we both recommend. We unsubscribed to all other marketing newsletters and only subscribe to this one.

Do you have any book recommendations for us? Tell us at everbrospodcast.com!

Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/