**Cold Open (Making some changes to the podcast - including shorter Cold Opens)**

**Skip the Cold Open at 3:58**

Whether you're first starting out or you've been in the agency game for a while, eventually you'll want to explore adding new services to your business. In this episode, we talk about how we navigate adding new services to offer to clients without having them crash and burn.

When you offer a new service that you don't have a lot of experience in, you run the risk of rocky setups and underwhelming performances which can leave a bad taste in your clients' mouths.

Jake also talks about the importance of learning the craft before you start charing people for it.

The TL;DR on the episode is:

• Find a service that your clients want and could be mutually profitable
  
• Offer that service for a discounted rate to test it out
  
• Manage client expectations
  
• If success is found, ramp up the pricing
  
• Create a system around that service
  

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