The main reason why Jake believes so many new agency owners and people who sell SMMA courses gravitate to social media is that you don't have to really learn how to track anything. All of the important tracking features are built into the Facebook interface. All you have to do is copy and paste a pixel into a landing page and boom, you're done.

It's why there don't seem to be as many Google Ads or SEO experts out there as there used to be. People who teach themselves Google Ads fail to teach themselves the tracking and analytics portion of it that will track more than just phone calls from call extensions.

In this episode, we talk about how understanding the key components of tracking digital marketing efforts will set you lightyears apart from other agencies out there.

We talk about how and what we track for all of our clients regardless of the medium we're promoting on using Google Tag Manager with Google Analytics and how we track phone calls, emails, and form fills without having to pay for any call tracking software.

Furthermore, if you can't track all of the conversion actions on your client's site, your ads can't optimize to deliver to people likely to complete that conversion action. This is why it's so critical to make sure you understand tracking and analytics setup.

Want to learn Google Tag Manager and Analytics setup? Here are a couple of free trainings from Google on each of them:

• Google Tag Manager Fundamentals
  
• Google Analytics 4 Google Training
  

Have a question about tracking and analytics or just want to reach out to Jake and Cody? Head over to everbrospodcast.com