A few episodes back we dropped episode 35 on how to get published in a niche magazine -- the problem with that is figuring out what to write for that magazine that resonates with that audience.

This is something everyone who produces content asks themselves.

"Should I publish this content on my own site or should I give it to a publication?"

The default answer is to usually give the least impactful or the lowest quality content to the magazine as all you're looking to do is get the branding and the link that comes with it. However, oftentimes, this is the opposite of what you should.

For starters, ALL of your content should be high quality. Second, this was the #1 way we got most of our leads back when we first started.

When you don't have a large audience coming on to your site, you can leverage the audience of a publisher and get your great content in front of that audience.

In this episode, we dive into how we determine what piece of content goes on our site and what should be pitched to a publisher. Sometimes, we write the piece first and then decide after it's written.

It's all about what it's about and who the audience is better suited for:

• Someone on our site looking for this information
  
• Or someone not looking for the information but should be aware of it
  

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