We've said it before, but getting published in magazines and other industry publications has been one of the biggest game changers for our agency in terms of leads we've received, sales we've closed, and authority we've built. It's been the single most important thing that has set our brand apart from other agencies in the space.

It's a topic we've considered doing for a while. Getting articles published in niche magazines and publications is one of Jake's unique talents. Whether it's an SEO publication, a lawn and landscape magazine for Evergrow, or even a restaurant industry magazine for a specific client, finding the right people to send the pitch to and crafting the right message comes naturally to him.

In this episode, Jake recaps the difference between guest posting and contributing to an actual publication while breaking down his exact steps for reaching the right person at a publication and getting them to publish your article.

The shortlist of the steps covered here are:

• Figure out which publications you want to be in
  
• Pitch easier publications first and build a reputation
  
• Search for a contribution page
  
• Research their guidelines
  
• Find the editing team and their contacts
  
• Reach out to the right editor
  
• Pitch (or supply) the article
  
• Leave out the sales and promotional content
  
• Give exclusivity
  
• Follow up, follow up, follow up
  

Want a list of publications Jake has been featured in? Check out his author page.

Have a specific question about today's topic? Maybe you need some advice on how to get into a certain publication. Send an email to us on our contact page by filling out the form.

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